Understanding the CPC vs CPM terms for Ad Publishers

If you decide to buy our script and you want to become a successful Faucet Business Owner then you should definetely read this full article wich explains the CPC and CPM terms for Ad Publishing.


Which one yields the best results for publishers? Find out the answer in this CPC vs. CPM comparison article.

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, “Which one should I use?” a lot. Before answering that, let’s define what each of these cost models means. If you’re looking for what differentiates the two pricing models, you’ve come to the right place.

What’s The Definition of CPC and CPM?

CPC stands for “Cost Per Click”. In this model, you pay a set amount every time your ad is clicked. For example, if you were paying $0.40 per click, and your ad is clicked 1,500 times, you would pay the ad network $600 total for your ad. If fewer people click your ad, you would pay less.

CPM stands for “Cost Per Mille”. “Mille” refers to every 1,000 impressions. With this model, you pay a set amount for a network to serve up your ad 1,000 times. This price point is unaffected by whether people click through to your website or not.

What’s the Difference between CPC and CPM?

  • CPC (Cost Per Click): you pay when someone clicks on your ad.
  • CPM (Cost Per Thousand Impressions): you pay based on how many people see your ads.

The CPM model is totally different to CPC as your bidding is focused and charged on the number of impressions your advert receives rather than the number of clicks. CPM bidding is charged per thousand impressions your ad receives.


CPC vs. CPM: [Quick Comparison Table]

Cost Per Click (CPC) Cost Per Mille (CPM)
CPC (Cost Per Click) - You pay when someone clicks on your ad. CPM (Cost Per Thousand Impressions) - You pay based on how many people see your ads.
If your campaign generated 1,000 clicks at a $5 CPC, you would pay $5,000. Cost per “mille,” = 1,000 impressions. The $5 CPM means you pay $5 for every 1,000 impressions your ad receives.
Brands choose this pricing option to drive conversions in the form of website visits or sales. Since CPM refers to how many times the ad appears on the website, advertisers use this option to build brand visibility.
CPC bids are ranked according to Click-Through-Rate and Quality Score. The advantage of CPM is that ad bidding focus on the price. Therefore, the highest bidder ranks at number one.
It is good to use for retargeting campaigns It is best to use for A/B test strategies
CPC formula: The Total Cost of Clicks on ads / Total Number of Clicks. eCPM Formula: Total AdSense Revenue / (Impressions/1000)
CPC offers a greater return on investment than CPM. Because you only pay for clicks, you're only spending money on consumers. Under the CPM campaigns, the ad views without engagement result in less revenue.
CPC is less useful for delivering the marketing insights you need to analyze your ads' effectiveness. CPM is a great resource for analyzing ads' appeal to consumers. Your company has more control over where and when it shows ads to consumers.